Audi House of Progress Taipei 2024
Audi House of Progress Taipei is an event hosted by Audi Taiwan, located at the Citi International Building in XINYI District, Taipei. This event was a highlight of the summer of 2023, lasting nearly a month and offering various activities for participants to deeply understand the core values of Audi automobiles, while showcasing the brand's latest models and enhancing customer engagement.
The project utilized digital technology, featuring a separate VR experience area and an interactive projection area equipped with motion sensors. The LED wall in the stage area flexibly displayed various content, receiving a positive response from the audience. In addition, there were forums, fashion shows, grand opening parties, VIP nights, and influencer visits, attracting a large number of participants and creating many unforgettable moments. Among them, the most eye-catching was the cutting-edge concept car Urbansphere, allowing visitors to experience the thrilling experience brought by cutting-edge technology up close.
The event also included a series of interesting activities hosted by experts from different fields, leaving a deep impression on visitors with the insights from celebrities. The Pico team played an important role in this project, ensuring that all partners selected align with Audi's core values, creating significant value for the event. The project achieved excellent results, successfully developing multiple potential sales leads for the client through strategic cooperation with industry speakers and the creation of various activities. The event also reached a large audience through social media, achieving amazing social interaction results and related news coverage, significantly increasing brand awareness and audience engagement.
In 2024, Audi House of Progress Taipei made a comeback, bringing a new lineup of models and a comprehensive brand experience. The event showcased the Audi A6 Avant e-tron concept car, which made its debut in Taiwan, as well as the brand new luxury compact pure electric SUV – Audi Q4 Sportback e-tron. The event featured an immersive interactive design to create an Audi Exclusive exhibition space, with the theme of pure electric evolution, combining vehicle test drives, interactive experiences, and a variety of themed activities to create the hottest event in the automotive world. Book your visit to Audi House of Progress Taipei now for more event information, please refer to the myAudi TW App or Audi Taiwan's official website.
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