CHANEL BLEU DE CHANEL Pop-Up Boutique
“L’Édition Bleue” Limited-Time Fragrance Experience
Shanghai, China | 18 – 24 August 2025 | 10:00 – 22:00 daily
Venue: 8 Hengshan Road, Xuhui District (Exit 2, Hengshan Road Metro Station, Line 1)
Concept
For seven days only, CHANEL transforms the historic K2 warehouse into an immersive ode to BLEU DE CHANEL. Guests move through light, scent and sound that translate the fragrance’s oceanic-woody character into a three-dimensional journey of freedom and modern masculinity.
Experience Zones
Blue Gateway
A 270-degree LED tunnel greets visitors with synchronized waves and floating 3-D molecules of citrus, dry cedar and sandalwood, completing a 30-second “mood induction” before entry.
Atelier Bleu
Interactive tables present the classic Parfum, EDP and EDT alongside two global-launch limited editions. An AI scent-screen reads keywords and outfit palettes, then suggests bespoke layering formulas saved directly to the CHANEL App.
Bleu Light Gallery
A 360-degree mirrored chamber with ripple projections lets every movement interact with projected fragrance notes. A ten-second AR clip is auto-generated and ready for instant share to Little Red Book or Instagram.
Twice nightly at 19:00 and 21:00 a five-minute “fragrance aurora” light show floods the space.
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