DIOR AMOUR POP-UP STORE BEIJING
The DIOR「AMOUR」Limited Edition Pop-up Store in Beijing has made a grand opening, bringing a series of romantic and stylish experiences. Here are some highlights:
Opening Event: On July 11, 2024, Dior held an opening gala at the Beijing SKP pop-up boutique to celebrate the launch of the DIORAMOUR limited edition series. Dior China brand ambassadors Deng Wei, Zhou Ye, Lin Yun, Dior China jewelry ambassador Jiang Shuying, and actors Liang Jie and Ai Mi all wore the limited edition series and joined the guests at the event.
Series Design: The DIORAMOUR limited edition series is designed by Dior Women's Creative Director Maria Grazia Chiuri, inspired by the treasured design manuscripts of Marc Bohan. The series includes hand-painted words "JE VOUS ADORE" (I love you) and red heart patterns, which are romantically depicted on wrap-around knitted sweaters, T-shirts, and silk shirts.
Product Display: In addition to clothing, the DIORAMOUR limited edition series also includes a variety of handbags and shoes, such as the classic LADY DIOR handbag, the iconic BOOK TOTE handbag, and the LADY D-LITE handbag, as well as DWAY mules, DIO(R)EVOLUTION mules, and WALK'N'DIOR sneakers. These products not only showcase avant-garde styles but also convey love through creative prints and design details.
Accessories Display: Accessories in the series are also full of love, including silk twill MITZAH scarves, D-BOBBY fisherman's hats, D-SMASH sun hats, necklaces, bracelets, and iconic DIOR TRIBALES earrings. These accessories tenderly express lingering love between the lines.
Limited Time Opening: The DIORAMOUR limited edition series was open to the public from July 3 to 28, 2024, at the Beijing SKP pop-up boutique, carrying a series of love-themed masterpieces to celebrate the deepening friendship between Dior and China.
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