DIOR Winter Collection POP-UP STORE HK
About This Pop-Up Store
DIOR unveiled a pop-up at Landmark Hong Kong to launch its Winter Collection. Paying homage to the house’s savoir-faire, couture spirit and artisanal craftsmanship, every element of the installation was hand-clad in the same fabric that defined the collection. The team reinterpreted the historic 30 Avenue Montaigne atelier in Paris, translating its essence into a singular, site-specific experience. The project was celebrated as a great collective effort.
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