Dior Riviera ’25 Pop-Up SHENZHEN
Dior Riviera ’25 Pop-Up
Shenzhen Bay, China
19 Jun – 10 Aug 2025
Location
• Shenzhen Bay MixC “Eye of the Bay”, L1 outdoor piazza
Concept & Design
• A sun-soaked Mediterranean escape recreated in the heart of Shenzhen: towering palms, life-size raffia giraffes and elephants, lush tropical planting and Dioriviera’s signature Toile de Jouy motifs.
• Visual Merchandising & Image Director Luca Albero led the scenography, calling it “another great challenge…super team work”.
Product Selection
• Full Dioriviera 2025 capsule: swimwear, pareos, raffia bags, Dior Book Totes, Dioract sandals, surfboards, beach games and Maison Dior objects—all stamped with the new Riviera color palette and graphic prints.
Experiential Highlights
• DIORIVIERA Café Bar – an al-fresco coffee & gelato counter shaded by striped umbrellas, serving exclusive Riviera drinks and light bites.
• Café Bike Animation – a custom Dior-branded café-rider bicycle that roves the plaza, dispensing complimentary espresso and branded cold brew to visitors, creating a mobile, Instagram-ready moment.
Guest Journey
Enter under a pergola of woven palm fronds.
Browse product “cabanas” arranged like a yacht deck.
Customize raffia bags with leather badges at the personalization station.
Snap photos with the roaming Café Bike and share via on-site Dior Riviera GIF booths.
Relax in the lounge deck chairs with a Riviera spritz and live DJ sets at sunset.
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