FENTY BEAUTY POP UP STORE SHANGHAI
🔊 The"FENG LEI DI HUO"("风蕾棣火", 蕾 is from RIHANNA's Chinese Name; 棣 is from Wang He Di ) POPUP is a series of activities and product promotion collaborations between FENTY BEAUTY BY RIHANNA and Wang He Di. This project signifies Wang He Di becoming the first global spokesperson for FENTY BEAUTY BY RIHANNA in China, and he will work with the brand's founder Rihanna to promote the brand's diverse culture and aesthetic concepts.
💡 In this collaboration, FENTY BEAUTY BY RIHANNA has launched several makeup gift boxes themed around "Wind Lei Di Huo" including "Lei Di Shen Ah"(蕾棣神啊) ;"Huo Bian Di Qiu"(火遍棣球) and "Xian Yan Bao"（显眼包） which combine star peripherals and playful beauty tools aimed at attracting the attention and purchases of Wang He Di's fans and consumers in general. The brand also released a fun call video recorded by Rihanna and Wang He Di, as well as a "hotpot bureau" creative video, integrating Chinese cultural elements with fashion trends to further connect with Chinese consumers.
📈 Additionally, to celebrate Wang He Di becoming a global spokesperson, FENTY BEAUTY BY RIHANNA plans to open a pop-up event on September 6th on Anfu Road in Shanghai, providing consumers with a unique brand experience and product trial opportunities. Wang He Di showcases several of the brand's star products in advertisements and promotional activities, including the InvisiMatte Blotting Powder, Match Stix Matte Contour Stick, Pro Filt'r Soft Matte Longwear Foundation, Gloss Bomb Universal Lip Luminizer, and Diamond Bomb All-Over Diamond Veil, demonstrating the brand's diverse personality and confident attitude.
📚 This collaboration is not only an important step for FENTY BEAUTY BY RIHANNA in the Chinese market but also indicates the brand's global direction in seeking diverse cooperation and cultural integration. Through the "Wind Lei Di Huo" project, FENTY BEAUTY BY RIHANNA hopes to inspire more consumers to bravely show their unique personality and beauty.
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