HARMAY HOPSON ONE POP-UP STORE
HARMAY(話梅) HOPSON ONE POP-UP STORE
On May 19th, HARMAY's pop-up store in Beijing's Chaoyang HOPSON ONE opened. This marks the third full-category store in Beijing following the opening of the Sanlitun store in 2019 and the XIDAN THENEW in 2021.
The pop-up store not only expands into a variety of lifestyle categories but also further interprets the integration of curation thinking with retail space. The opening signifies HARMAY's further expansion in the field of lifestyle, both in breadth and depth, attracting a continuous stream of trend-setters and consumers who "come to HARMAY to find life."