L’Oréal Paris “King-Sized Living Room” Black Cushion Pop-Up
Dates: 16 – 18 August 2025 (Fri–Sun)
Location: Yinsi Plaza, Chunxi Road, Chengdu
Hero Product
• L’Oréal Paris Infallible Matte-Finish Cushion Foundation (new formula)
– Nickname: “Black Cushion King”
– Claim: China’s No. 1 oil-control cushion—long-wear, high-coverage, shine-proof.
Four Interactive Zones
STATION 1 Photographic Booth
• Oversized “Black Cushion” installation with 360° ring lighting creates an instant oil-free glam shot; scan to download.
STATION 2 Life-in-Four-Frames “Oil-Free O’Clock”
• Korean photo-booth prints four-frame stickers that simulate an 8-hour wear test—before vs after.
STATION 3 Gift Drop
• Complete any check-in task to receive a one-day cushion sample + limited-edition “Living Room” sticker.
• First 100 daily visitors who share their four-frame photo on social media also win a full-size cushion.
STATION 4 Mini Masterclass
• Five-minute flash classes every two hours: pro make-up artists demo a three-step routine for oily skin—primer, one-swipe cushion, targeted concealer.
Visual & Vibe
• Black-and-gold living-room set: giant sofa, retro TV wall looping lab demos of the cushion’s oil-control power, making touch-ups feel as casual as lounging at home.
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