Louis Vuitton Chengdu Taikoo Li Flagship Store with Tails 2022
Louis Vuitton Chengdu Taikoo Li Flagship Store with Tails 2022
🗓 Jan. 2022-Feb. 2022
📌 CHENGDU TAIKOO LI
For the launch of Louis Vuitton’s new store in the fashionable district Taikoo Li, designed a unique animation for the launch of our Chengdu flagship in conjunction with Chinese New Year. Specially for this occasion, a playful tail took over the storefront and façade in the form of a seemingly never-ending, giant plushy tail to celebrate the zodiac animal. This bold installation brought attention to the store’s architecture and interior, its tail designed so that it wraps and curls through the building in an artistic and spirited way. We hope this served as an added attraction to Chengdu’s dynamic cityscape and new year celebration.
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