Louis Vuitton X Takashi Murakami Re-edition Collection Second Chapter Pop-Up
📌 Dosan, Seoul 🗓️ Mar 21 2025
Project Title
Louis Vuitton X Takashi Murakami Re-Edition Collection – Second Chapter Pop-Up
Venue: Louis Vuitton Maison Seoul, Dosan Park
Project Overview
For two weeks during peak cherry-blossom season, the Dosan flagship is re-scripted as a living hanami. Murakami’s oversized sakura petals—now in ombré pinks and ultraviolet—scale the façade, climb the atrium, and float across every surface, turning the store into one continuous blossom storm.
Guest Journey
Street-level Tunnel
A 20 m mirrored passage lined with lenticular walls; motion sensors trigger cascading digital petals that chase each visitor’s silhouette.
Central Blossom Trunk
A revolving glass cube at the heart of the ground floor opens on the hour to reveal the Second Chapter capsule: the 2003 Cherry Blossom Keepall re-issued in gradient Epi, a new Alma BB encased in 3-D printed sakura armor (200 units only), and silk bandanas whose hidden LV monograms fluoresce under UV light.
Café & Atelier
First floor: sakura-infused matcha and berry éclairs served on Murakami “flower” plates; lift a plate and AR fireworks bloom above the table.
Adjacent workbench: artisans heat-press monogram petals onto bag flaps in real time; guests leave with a numbered certificate.
Rooftop Infinity Garden
Real cherry trees set in mirrored planters multiply into an endless pink horizon; nightly projection mapping turns the Seoul skyline into a moving Murakami mural.
Sustainability & Legacy
Every petal sculpture is 3-D printed from recycled ocean plastic. Post-run, the pieces will be ground and remade into next season’s window mannequins, ensuring the blossom never truly wilts.
Results (14 days)
• 420,000+ footfall
• 94 % sell-through of the Second Chapter capsule
• #1 trending spot on Naver for nine consecutive days
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