Louis Vuitton × Takashi Murakami “Chapter 3” Seoul Pop-Up – Summer 2025
From May 27 through mid-June 2025, Dosan Park in the heart of Gangnam-gu, Seoul, hosts the final chapter of this year’s Louis Vuitton and Takashi Murakami trilogy. Open Monday through Friday, 10 a.m. to 6 p.m., the temporary space replaces the pastel sakura of Chapter 2 with a saturated blast of pop-art cherries—an exuberant ode to the original 2003 Multicolore palette, reimagined for 2025.
Guests enter a single, fluid environment divided into four distinct yet interconnected zones. The Retail Gallery presents the Chapter 3 “Cherry” capsule: handbags, small leather goods, silk scarves, footwear and fragrance are canvassed with Murakami’s oversized cherry motif in vivid reds and pinks. A few steps away, the LV Cherry Café offers pastel banquettes, cherry-topped gelato, latte art and reusable eco-cups designed to be taken home as souvenirs. Deeper inside, mirrored corridors and 3-D cherry sculptures float above animated floor projections, forming an immersive “visual world” that doubles as the campaign’s photographic set. Finally, the Care Station provides on-the-spot cleaning, hot-stamping and a curated display of archival pieces that trace two decades of LV × Murakami collaboration.
Seoul exclusives include a Neon Magenta colourway available only on select bags and a playful vending-machine game: every purchase earns a complimentary token that can be redeemed for limited-edition stickers, collectible trading cards or miniature Tamagotchis. Entry is free and no advance ticketing is required—guests can simply walk in and explore.
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