Louis Vuitton x Yayoi Kusama Take Over Harrods
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Louis Vuitton x Yayoi Kusama Take Over Harrods 🍄
Location: Harrods, London
Yayoi Kusama’s polka dots light up Harrods’ facade in a groundbreaking display celebrating the Louis Vuitton x Yayoi Kusama collection. Running until 13 February, the campaign features 27 vibrant windows, a towering 15-meter Kusama statue, and 3D suitcase visuals at Piccadilly Circus.
With OOH ads, a Financial Times wrap, and digital activations on Snapchat, Pinterest, and TikTok, the campaign reaches a global audience, including launches in Tokyo and New York. This collaboration highlights how artist-brand partnerships craft some of the best storytelling in advertising, blending Kusama’s artistry with Louis Vuitton’s luxury legacy.
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