MAX MARA 'The Max Mara Jacket Circle' pop-up in Milan
🌟 Max Mara's creative director Ian Griffiths is on a mission to craft another timeless piece for the Italian brand - the Olimpia jacket. 🧥
📸 "We want to launch it as an icon, it's versatile, as it can be worn in a myriad of different ways. It's a distillation of all jackets and in terms of proportions, it can last forever," Griffiths shared during a breakfast meeting at the Portrait Hotel. 🍳
🏛️ Max Mara is set to unveil an experiential pop-up, the Jacket Circle, in the courtyard of the hotel this Thursday, running until Oct. 20 to showcase the jacket, echoing the experience it offered with the Fluffy Residence in the same location and in selected cities to celebrate the 10th anniversary of the Teddy coat. 🧸
🌍 After Milan, Max Mara will bring the interactive pop-up concept to Tokyo on Oct. 29, running until Nov. 4, and in Seoul from Oct. 31 until Nov. 9. 🗼
👀 Get ready to immerse yourself in the world of Max Mara and the Olimpia jacket, a true icon in the making. Follow our journey across these cities and experience the legacy of Italian craftsmanship and style. 🇮🇹✨
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