MIUMIU 'Miu Balmoral' Series POP-UP STORE
📆 Sep 5th, 2024 - Sep 17th, 2024
📌 IFC Mall, SHANGHAI
🌏 The 'Miu Balmoral' series pop-up store by Miu Miu was held at the atrium of Shanghai IFC Mall from September 5th to 17th, 2024. This special pop-up space blended retro British style with outdoor aesthetics, offering customers a unique shopping experience. The 'Miu Balmoral' collection was inspired by the 2024 fall and winter fashion show, featuring British-style mainstays such as argyle pattern and cable-knit sweaters, waxed cotton coats, pleated skirts, and loungewear with a sleepwear style. In addition, the series includes hiking boots, durable Church’s x Miu Miu brogues, lace-up shoes, and casual slippers, as well as leather goods like the Wander bag, Aventure bag, Arcadie bag, Beau bag, and the newly launched Penny bag. These products are made with materials like sheepskin and Prince of Wales check, adding a distinctive touch to the Miu Miu Balmoral series.
🌎 This pop-up store in Shanghai IFC Mall was one of many 'Miu Balmoral' series pop-up stores opened by Miu Miu in various cities around the world, including Tokyo, Osaka, Bangkok, Hong Kong, and Seoul. At the same time, miumiu.com presented a limited-time concept store online from September 5th to October 1st, offering an online exclusive experience especially for customers in Europe and the United States.
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