Miu Miu Encounters CNY Celebrating Event
Miu Miu is celebrating the Chinese New Year of the Snake in style with the "Miu Miu Encounters" event
Shanghai
Time: From January 10th to 12th
Content: On January 10th, Miu Miu brand ambassador Lexie Liu will release the new single Come Dance (Miu Miu Encounters) created especially for the Chinese New Year. There will also be a listening experience and limited vinyl signing event at BOOCUP | Raccoon Records in Shanghai. It's a great opportunity for fans to immerse themselves in the music and get up close and personal with Lexie Liu. 💿
Guangzhou
Time: From January 16th to 19th
Content: The event will be held at Liwan Lake Park in Guangzhou. Guests can take a ride on the "Smooth Sailing" flower boat, enjoying the unique charm of the Lingnan water town and welcoming the new year in a local style. The park is known for its beautiful gardens and rich Xiguan culture. Brand ambassadors Liu Haocun and Chen Feiyu will also be present, attracting a lot of attention. And all the guests will receive the Miu Miu Encounters 2025 Year of the Snake Horoscope Book and Miu Miu Chinese New Year vinyl. 🌸
Beijing
Time: From January 18th to 22nd
Content: Miu Miu has teamed up with Shichahai in Beijing to offer an ice skating event. Combining the traditional "winter play" culture, guests can experience ice play on the Shichahai ice rink, feeling the collision of history, culture and modern fashion. While enjoying the fun of ice skating, they can also get the horoscope book and vinyl. It's a great way to embrace the New Year in a unique and exciting way. ⛸
📸Don't miss this chance to be part of Miu Miu's Chinese New Year celebration. Scan the QR code to make a reservation through the Miu Miu Club WeChat mini-program and get your limited Miu Miu Chinese New Year vinyl and Miu Miu Encounters 2025 Year of the Snake Horoscope Book. Let's welcome the Year of the Snake with Miu Miu and create some unforgettable memories! 🎊
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