Prada’s 2025 summer campaign “Days of Summer”
Prada’s “Days of Summer” has officially launched at Liberty’s atrium in London, bringing a refreshing wave of summer vibes! The event took place from May 30 to June 15, 2025.
Highlights of the Event
Dreamy Scenography: The project was brought to life by StudioXAG | B Corp™, who designed and installed a fleet of colorful Gozzo boats suspended high above the atrium. This whimsical display evokes a sense of summertime escapism.
Prada Eyewear Collection Showcase: Prada’s latest eyewear collection was displayed on a sleek boat positioned atop a glossy, mirrored floor that shimmered like water. This reflective surface created an illusion of floating on a serene sea, instantly transporting visitors from the bustling streets of London to a sun-drenched, breezy getaway.
Immersive Experience: The combination of vivid colors, textures, and light reflections offers a fully immersive experience, allowing guests to momentarily escape the urban environment and embrace the tranquility of a summer retreat.
Background
“Days of Summer” is part of Prada’s 2025 summer campaign, curated by Creative Directors Miuccia Prada and Raf Simons. Drawing inspiration from the calm waters, endless skies, and boundless possibilities of summer, the collection is characterized by its minimalist and pure design, embodying the freedom and lightness of the season.
Significance
Beyond showcasing Prada’s latest eyewear, this event provides a unique and immersive experience that invites consumers to step away from the everyday and indulge in the romance of a summer escape.
#ONSITECLUB #PRADA #SS25